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Learn to sell on the phone.
Sales education for people who make the calls: discovery and Socratic questioning, objection handling, openers, follow-up, and the numbers behind them, from primary sources.
Objection handling"I'm not interested" on a cold call.Joint most common cold call objection in Gong's data, and usually a reflex to being interrupted. What Gong, 30 Minutes to President's Club, Cognism, Jim Domanski and the Black Swan Group suggest saying, and where they disagree.Updated 3 October 2026Objection handlingObjection handling frameworks compared.LAER, LAARC, feel felt found, labelling and tactical empathy, the Sandler approach, Jeb Blount's LDA and Gong's data on what top reps actually do after an objection. Each in the words of the people who teach it, with where they disagree.Updated 3 October 2026Objection handlingPrice objections in B2B: "too expensive" and "no budget".No budget is the third most common cold call objection in Gong's data. When to talk price, what Gong's deal data says about timing, and how Gong, the Black Swan Group, Carew and Sandler suggest handling price without discounting.Updated 3 October 2026The numbersSales facts for 2026: what the data actually says.Buyer behaviour, cold calling, objections, AI and the UK phone market, from Gartner, Forrester, Salesforce, Gong, Ofcom, the ONS and others. Figures read at their source, dated, and labelled with who produced them.Updated 3 October 2026Objection handling"Just send me an email": how to handle it on a cold call.Why 'send me an email' is usually a polite brush-off, what Gong, Cognism and sales trainers suggest saying instead, and how to make the email worth sending if you do.Updated 3 October 2026